Main points :

ASO = SEO , it's techqiue for mobile apps improve convertion and get more organic traffic and also improve convertion of paid traffic , ASO include many factors out of the app and in the app , we only going take care about some factors out of the app

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We need think like averagae human who look after app , your main tool is your brain

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60% of apps are installs after search in appstores , it's the reason it's so critical factor!!!

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Keywords reseach is basicly find the best keywords options for our app , they have few facors we will talk about it in next videos