ASO for Google Play | Not Only Translate
- Google Paly Store ASO is not only about making literal translations, give sense to what you translate and make it friendly for users reading the app description.
- Title 50 characters, Short Description 80 Characters
- You have the tools to make a good research. The main purpose of finding good & relevant keywords is to make the client's app more "easy to find" (optimize it)
- Try to think like a regular person searching for something. For example, How would you search a running app? - the best tool is your brain.
- The main reason of app owners to care so much about their keywords is simply because from all the searches people do, the 60% becomes an install.They care for appearing in the top places of results displayed, so they'll have more chances to acquire a new user.